Preventing Violent Extremism: Leaders Telling a Different Story The Club de Madrid 12 months project “Preventing Violent Extremism: Leaders telling a different story” aims at strengthening counter-narrative messaging and producing a multi-dimensional response to extremist messaging by channeling the collective expertise of policymakers, media representatives, experts, practitioners and the wisdom and experience of the Club de Madrid Members, all of them democratically elected, former Presidents and Prime Ministers. The overall Objective is to improve national and regional responses to violent extremism threats by developing effective alternative and positive narratives against violent extremism using media tools and evidence-based findings. To that end, Club de Madrid will facilitate national and regional consultations with key governmental and non-governmental stakeholders, including women and youth groups.