This study analyzes how Inspire and Dabiq seek to appeal to and radicalize English-speaking Muslims. It examines how each magazine strategically designs ingroup, Other, crisis, and solution constructs and interplays these via value-, dichotomy-, and crisis-reinforcing narratives. This analysis also explores how narrative, imagery, and counternarrative messaging are used to shape readers’ perceptions and polarize their support. While both magazines are dominated by narratives designed to empower readers toward action, Inspire relies heavily on identity-choice appeals while Dabiq tends to balance identity- and rational-choice messaging. This study concludes by identifying key lessons for counterterrorism strategic communications campaign and message design.