Reaching Behind Frontlines: Promoting Exit from al-Shabaab through Communications Campaigns
Author(s):
This research was conducted in the context of a Somali state offensive in the Federal Member States of Hirshabelle and Galmudug that generated more territorial gains from al-Shabaab than any other military campaign since the mid-2010s. Such conditions provide fertile ground for disengagement from the insurgents, with many ex-members enrolled into the National Program for the Treatment and Handling of Disengaged Combatants. A core element of this program is its communications pillar, which seeks to promote disengagement through a variety of channels, including radio, television, social media, phone conversations, leaflets, and word-of-mouth. This research aims to inform these campaigns, drawing from interviews conducted in May 2023 with former members of al-Shabaab at the Serendi center in Mogadishu.